This procedure demonstrates Hair by Kissa’s commitment to ensuring all marketing activity is responsible, fair, transparent, within legal guidelines, and reflective of the communities we serve. By adhering to these principles, we aim to build stronger, more profitable, and lasting relationships with our customers.

1. Our Commitment

At Hair by Kissa, we believe that effective marketing is built on trust, respect, and integrity. We are dedicated to conducting all our marketing and promotional activities in a manner that is honest, ethical, and fully compliant with all relevant laws and industry codes of practice in the UK. We strive to create marketing communications that genuinely inform, engage, and reflect the diverse beauty of the communities we serve.

2. Key Principles of Responsible Marketing

All marketing activities undertaken by Hair by Kissa will be guided by the following core principles:

• Fairness: Marketing communications will be respectful and never exploit vulnerabilities, create undue pressure, or misrepresent facts. We will avoid any content that could be considered discriminatory, offensive, or harmful.
• Transparency: We will be clear and open about our intentions. All marketing materials will clearly identify Hair by Kissa as the sender and truthfully represent our services, products, and prices. Any terms and conditions will be easily accessible and understandable.
• Truthfulness and Accuracy: All claims made in marketing materials will be factual, verifiable, and not misleading. We will avoid exaggeration, ambiguity, or omissions that could deceive customers. Endorsements and testimonials will be genuine and reflect actual experiences.
• Legality: All marketing activities will comply with relevant UK laws and regulations, including consumer protection legislation, data protection laws (UK GDPR), advertising standards (e.g., ASA/CAP codes), and distance selling regulations.
• Inclusivity and Diversity: Our marketing will be reflective of the diverse communities we serve. We will strive to use inclusive language and imagery that represents a wide range of ages, genders, ethnicities, abilities, and backgrounds, fostering a sense of belonging for all.
• Customer Focus: Our marketing efforts will be designed to provide value to our customers, offering relevant information and solutions to their needs. We aim to build long-term relationships based on trust and mutual respect, rather than short-term gains.

3. Areas of Application

This procedure applies to all Hair by Kissa’s marketing channels and activities, including but not limited to:

• Website content and design
• Social media posts and campaigns (e.g., Facebook, Instagram, TikTok)
• Email marketing and newsletters
• Promotional materials (e.g., flyers, brochures)
• Advertising (online and offline)
• Public relations and media engagement
• Events and sponsorships

4. Specific Guidelines

4.1 Content and Claims

• All claims about our hairdressing services, courses, products, and pricing will be accurate and substantiated.
• Before-and-after images will be genuine and not digitally manipulated in a misleading way.
• We will clearly distinguish between editorial content and promotional material.

4.2 Data Protection and Privacy

• Personal data collected for marketing purposes will be handled in strict accordance with our Data Protection Policy and Privacy Statement.
• Consent for marketing communications will be obtained and managed transparently, in line with UK GDPR requirements.
• Opt-out mechanisms will be clearly provided in all direct marketing communications.

4.3 Targeting and Audience

• Marketing communications will be appropriately targeted to relevant audiences and avoid targeting vulnerable individuals in a predatory manner.
• We will not market to children under the age of consent without appropriate safeguards and parental consent where required, in line with our Privacy Statement.

4.4 Competitor Relations

• We will not disparage or unfairly criticise competitors or their products/services in our marketing communications.
• Comparisons, if made, will be fair, objective, and verifiable.

4.5 Community Engagement

• We will seek feedback from our diverse customer base to ensure our marketing remains relevant and representative.
• We will consider opportunities for community involvement and support that align with our values.

5. Compliance and Review

• Responsibility: Kissa, the business owner, is responsible for overseeing adherence to this Responsible Marketing Procedure. All staff involved in marketing activities must familiarise themselves with and comply with this procedure.
• Monitoring: We will regularly monitor our marketing activities to ensure compliance with this procedure and relevant regulations.
• Training: Relevant staff will receive training on responsible marketing practices and legal requirements.
• Review: This Responsible Marketing Procedure will be reviewed and updated annually, or as necessary, to reflect changes in legislation, industry best practices, and our business operations.